Many financial service providers enter into worksite agreements hoping to generate leads and provide valuable financial advice to employees. Yet, in most cases, these agreements fail. Why?
Common Challenges:
Leads aren’t coming in. Advisors struggle to generate meaningful opportunities.
Lack of access to employees. The agreement is in place, but actual engagement is limited.
The process feels broken. Worksite agreements exist, yet results are disappointing.
Where It All Goes Wrong:
Too much emphasis on just having an agreement - without a structured process.
Loose agreements that lack clear commitments from stakeholders.
Dependency on people who may not prioritise the agreement.
Poor handovers and a lack of execution.
No ownership or accountability.
What Needs to Happen for Success?
Instead of focusing solely on the agreement, successful worksite strategies emphasise execution. Here’s how to make them work:
✅ Prioritise Events & Follow-ups: A single event isn’t enough. Have a 12-month engagement plan in place.
✅ Define Clear Processes: Ensure worksite agreements outline structured engagement rules.
✅ Build Strong Relationships: Establish key relationships with decision-makers and smoothly transition these to advisors.
✅ Have the Right Advisors: Success depends on well-trained advisors with strong networking skills, presence, and a proactive approach.
✅ On-Site Advisor Presence: Advisors should be visible and actively engaging employees -having a physical space (like a desk) within the worksite helps.
✅ Work the Site: Advisors should integrate themselves into the worksite, making financial planning a natural and accessible service.
✅ Team Structure & Leadership: If multiple advisors operate within a worksite, a team lead should coordinate efforts.
✅ Set Targets & Measure Success: Define activity and sales targets with accountability in place. Underperformance shouldn’t be tolerated.
How We Can Help
We specialise in helping financial service providers maximize their worksite agreements. Our support includes:
🔹 Early-stage involvement: Helping set up agreements and stakeholder engagement.
🔹 Process consulting: Ensuring structured, effective worksite execution.
🔹 Operational consulting: Streamlining worksite operations for better results.
🔹 Advisor development: Training, mentoring, and coaching to ensure your team is equipped for success.
🔹 Sales management & accountability: Helping teams stay on track with measurable goals.
🔹 Group coaching circles: Providing continuous learning and performance support.
コメント