Public Relations

Now often referred to as reputation management, PR is a high-impact, relatively low cost strategy that builds credibility, gets attention, generates leads and reinforces brand. 

 

The objective is to create relevant and interesting content and then distribute it to targeted media that give your business coverage, traditionally print, radio and TV, but also, for the last 25 years, web sites. The media will either use your content – verbatim or edited – or invite one of your business’ representatives to be interviewed and/or give comment. 

 

If your content carries the right message, and you are getting into the right media, your brand will make contact with your target market and potentially benefit from enquiries. 

 

Although traction is often experienced in the first month, it typically takes 3 to 6 months to gain sufficient momentum that the various media recognise and accept your outreach, as well as sometimes contact you proactively. 

 

We would suggest generating two press releases per month and nominating your best representatives to be available to the media when they call. 

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Click below to watch our PR launch video.